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The popularity of social media continues to rise; associating people with just about everything they buy and watch. Nielsen's latest report throws some light on few answers on precisely how effective is the influence of Social Media on consumer behavior, both on and offline.
The measure of the time consumers spend on social networks and the number of blogs that continues to grow clearly shows the kind of influence it has on the decision making of purchaser. Taking into account the dominance of social media, many companies like Sirius Star marketing have benefited. The target was based on the report that 60 percent of people use social media network to research for a product or service. This is followed by brand specification enquiries, retailer and more.
As the dominance of social media grows, those using social media will continue to grow, it’s critical for conventional media, brands and retailers to understand how unlike consumer segments function and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” shows a shot of the present-day social media users and audiences in the U.S. and the findings are based on their behavior.